Zack Pettersson

Paid Growth, Engineered

Client acquisition systems for online coaches.

Growth architecture, offer, funnel, and traffic — built as one compounding system.

Average ROAS across client portfolios

10+

Years operating in paid growth

€5M+

Managed in client ad spend

The Approach

Consistent clients come from systems — not effort.

When acquisition is engineered as a system, growth stops swinging with your energy. It becomes predictable, repeatable, and built to compound — instead of something you have to chase every month.

01

Architecture before media buying

Most ads people optimize creatives and pray. I look upstream — ICP, positioning, offer, funnel, and infrastructure — because that's where the leverage actually lives.

02

Systems over hustle

The goal isn't more work. It's infrastructure that compounds. I build acquisition systems that keep producing clients whether you're on the road, on the beach, or building the next thing.

03

Receipts over promises

6× ROAS isn't a marketing claim. It's the rolling average across the client portfolio. If a strategy isn't working, I say so. Long careers are built on telling the truth.

Results

Portrait of Carl Hammargren
We doubled our revenue working with Zack.

Carl Hammargren · Online Coach

Revenue doubled after rebuilding the acquisition system.

Portrait of Niro De La Rua
Our ad budget always delivered a positive ROI.

Niro De La Rua · Online Coach

Consistent positive ROI through structured Meta ads.

Portrait of Johannas Hälsoliv
We almost doubled revenue with warm, high-converting leads.

Johannas Hälsoliv · Online Coach

Higher-quality leads and near doubled revenue in a year.

Engagements

Two ways to work together.

Growth

A 1-on-1 partnership to build, manage, and scale your acquisition system, with direct access to me throughout.

  • For established coaches scaling paid acquisition
  • Hands-on strategy, campaign management, and optimization
  • We grow this together — not a hand-off

Foundations

Access to a proven acquisition system, set up for you to run — built to bring in relevant traffic and start generating quality leads. Minimal back-and-forth, no recurring calls.

  • For coaches getting started with paid ads
  • A proven system, set up for you to run
  • Built to bring in relevant traffic and quality leads
Portrait of Zack Pettersson

Personal

I'm Zack. I build the systems that bring online coaches consistent, predictable clients.

A decade in paid growth and online business, working with some of the best coaches in the Nordics. No bloated agency, no busywork — I work upstream, on the architecture that makes paid traffic actually compound. Not just the ads everyone else obsesses over.

If your growth is quietly leaking, you'll feel it before the numbers show it.

Let's look at what's really limiting your growth.